6 KEY POINTS (SUPD)LABELLING FOR PAPER CUP

To fight marine trash, new packaging labeling requirements are being implemented across Europe.

What is SUPD ?

The Single Use Plastic Directive (SUPD) requires new standard ‘Plastic in Product’ markings for beverage disposable paper cups, regardless of plastic content levels. (See above image for example of placement.)

Here’s tips you need to know:

  1. Cups delivered to customers before July 3rd 2021 CAN be sold in that European Member State until July 4th 2022 without the label
  2. Cups that are to be delivered to and sold (‘Placed on the market’) in another European Member State after July 3rd 2021 must have the label.
  3. Directive applies to all types of disposable cups – even so-called ‘plastic-free‘ cups (Anyone offering such products as a ‘Solution’ to avoid labelling is giving misleading information)
  4. The marking must contain the official language(s) of the country the cup is used in. You can have multiple languages
  5. Cup Print are ready to add the required logos on your custom cup design according to the regulations
  6. No charges will be made for adjusting plates of existing designs

VIEW LABELLING SPECIFICATIONS, POSITIONING AND LANGUAGE REQUIREMENTS

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About The Author

Damon

Damon

Damon co-founded Get Bio Pak and serves as a sales manager with 11 years of experience in hospitality packaging. He helps clients succeed with effective marketing and cost-saving solutions. Outside of work, he enjoys spending time with loved ones and traveling.

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